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If you are in the market for a 40-inch (102cm) LCD television as either an upgrade or new addition, the KDL-40EX503U would be a fine choice, with its popular size, outstanding features and very good price in the low £700s in most UK outlets.|If you are trying to choose a 40-inch (102cm) LCD television for upgrade or as an additional room appliance, the KDL-40EX503U should make a winning choice with its popular form factor and outstanding features, not to mention its attractive price in the vicinity of the low £700s at most UK stores.|If you are looking for a 40-inch (102cm) LCD television to upgrade from older technology or to add to your room decor, you can’t lose with the high performance KDL-40EX503U with its popular size and good price in the low £700s at most outlets in the UK.}

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The KDL-40EX503U is an excellent combination of technology and performance with contemporary style and elegance to deliver impressive viewing experience in any location.

The rich feature set of the KDL40EX503U LCD TV includes, among others:
* Full HD Panel
* 100Hz Motionflow technology
* Bravia Internet Video
* 24p True Cinema technology, and
* Built-in Freeview-HD tuner.

The integrated Freeview-HD tuner is subscription and contract free. Just connect your TV to an aerial and begin watching digital and HD Freeview television channels right away. It’s good policy to check first if Freeview-HD broadcast is available in your place.

The full HD panel, on the other hand, is capable of displaying 1080p picture quality at high resolution to give you unparalleled viewing of Blu-ray movies as well as games and high definition TV programming.

Full HD 1080 reproduces the picture signal exactly as transmitted from the source, thus delivering high-definition viewing without loss of details and clarity.

The Bravia ENGINE 3 drives this TV’s capability to deliver images at excellent contrast levels, impressive colours and detail, as well as true-to-life tones. You can enjoy the same high quality viewing even if the source comes in just conventional Standard Definition (SD) and not High Definition (HD).

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A large measure of the Bravia’s excellent picture performance is due to 100Hz Motionflow technology, which outputs the signal at twice the usual frequency, thus effectively doubling the frames for smooth playback, especially of fast action sequences.

Use your Bravia Internet Video to wirelessly access video sharing web sites such as YouTube. With its ease of connecting to many kinds of compatible devices via DLNA and its four HDMI ports, Bravia Sync and XrossMediaBar, viewers benefit from a vast source of multimedia content – from multiple compatible cameras (still and movie), to disc players and USB storage devices.

All this visual pleasure is amply matched by outstanding sound performance from S-Force Front Surround audio technology and the powerful TV speakers.

Bravia Internet Video is your gateway via broadband to a world wide web of online information, news and entertainment content, using just the TV set without leaving home. Add your favourite online clips into your bookmark for sharing later with family and friends. The Sony Bravia KDL40EX503U is also Wi-Fi ready, to get you neatly connected to the wireless home network without cables.

This model also has the intelligent Ambient Sensor to automatically adjust the backlight for optimal picture setting in accordance with the ambient illumination conditions in the room.

DLNA technology enables you to connect your Bravia TV to various technologies using USB Media Player, from camcorders and still cameras to laptops and MP3 players, including USB Memory Sticks, no matter where they are scattered at home.

Bravia Sync enables you to command other Sony devices using your Bravia TV remote control.

In turn, Cinema Mode shows movies as close to the original director’s creative ideas as possible, accurately reproducing the intended contrast and tones, colours and lighting, in each scene intended.

Exuding elegance in its distinctive profile to go with its excellent audio-visual performance, the Sony Bravia KDL40EX503U truly delivers excellent value for money.

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