VectaMedia

Today, the majority of Americans and most of the modern world are familiar with at least one of the Apple companies itmes, whether it is the iMac computer, macbook parts, ipods andiphone parts , and the latest iPhone. This company started in 1976 by 3 men who wanted to make a computer system available and accessible to people for their own personal use, not just something that could be found at a lab or in an office. It began with the Apple I personal computer kit which was handmade by one of the 3 men, Steve Wozniak. Throughout the late 70’s they continued to create things that would change how computers worked like the floppy disk to store data and by creating programs that used color, graphics and spreadsheets for businesses.

During the 1980’s Apple made their greatest impression on the public with an advertising campaign for the Macintosh personal computer. They had a famous director create a commercial to be aired during the Super Bowl in 1984 that cost {1.5 million dollars|$1,500,000. Many believe, that that one of a kind ad and the buzz about it, gave the Apple company their start in being one of the largest companies around. The commercial was called 1984 and was a take on George Orwell’s novel by the same title.

The following ten years continued to bring additional changes and inventions for the Apple company with some of the leaders leaving the company and new people joining the company. At this point only one out of the original three men was still at Apple. In 1991, the Powerbook was created which was a more portable laptop computer that was a new concept for computers in general. All of the concepts that they came up with seemed to succeed until the mid 1990’s.

Without much success, the company tried other electronics in addition to computers. Some of the things that failed were digital cameras, portable CD players, speakers and other appliances for televisions. All of the failures took a toll on the business and their stock headed for a decline for the first time since it went public in 1980. The invention of Windows software seemed to single handedly get the company back on track again in addition to the creation of the iMac computer by Jonathan Ive.

Ive later designed the much loved iPod and iPhone and created a fan following to Apple that no other electronic or computer company has. The loyalty that many people have to this company and their products is incredibly strong. In 2001, Apple opened up their first retail store and even today, thousands of fans will line up outside the doors of a new store opening. The latest favorite item is the App store that allows 3rd party applications to be sold for the iPhone and iTouch and is estimated that the App store could be a billion dollar business for Apple.